COVID-19 came out of the blue. It disrupted many industries, but the wellness and beauty industry may be thriving. More people are interested in wellness related to physical or mental health issues. These wellness products have been beneficial by giving emotional support to people around the world. The wellness and beauty industry promotes home therapy, health education, self-care, stress reduction, and many other strategies that benefit overall health. There are a lot of trends in the wellness industry that help people with their overall health and wellbeing.
Current Trends in Wellness and Beauty
There are many trends in the wellness and beauty industry that help people with their overall health. Beauty market research has become a popular topic in today’s society. Some trends that are popular today include clean living, simplicity, virtual health, the use of herbs and supplements as well as cannabis and sleep aids. Over the years, these trends have gained a lot of popularity around the world. There are many products shaped and built around these trends to provide customers with the best overall health experience. Mood enhancement has also become more well-known.
Practices for Wellness and Beauty
There are many beauty products and companies in the industry. Each brand works hard to differentiate itself from other brands. During COVID-19, brands are focusing on customer’s needs. Most customers aren’t too interested in non-essential products during this time. Consumers are only focused on products they need and that are available at a good price. Brands are working hard to make sure they create products that are affordable and accessible. Most brands are also working on making sure every product is inclusive.
COVID-19 and the Beauty and Wellness Industry
The pandemic has been recreating the beauty and wellness industry. COVID-19 led to many changes, including at-home fitness, digital therapy, and overall health and wellbeing. Consumers have adapted well to changing their health, fitness, and beauty habits. Everyone is starting to adapt and use their homes as a multi-functional facility. Even doctor’s visits are now online from your home office, dining room, living room, or bedroom. Many of these beauty and wellness companies have started to advertise and make products that can be delivered and used at home. Social distancing and a vaccine that isn’t out yet have forced brands and consumers to change the industry. Beauty and wellness industries have been thriving from the pandemic and the changes that come with it.
The Future of Beauty and Wellness
The industry has been changing and evolving into a new way of overall health and wellbeing. New products will surprise the world, such as a smart toothbrush, the next-level of sleeping aids, new sheet facial masks, and even AI makeup artists! The average American only spends 45 seconds brushing their teeth. The smart toothbrush uses blue-light fluorescent technology and provides consumers a new way to brush their teeth. Roughly 30 to 35 percent of Americans have insomnia. There are sleep aid products that help with that! There are also wristbands that you can wear at night that not only track your sleep but also your blood oxygen levels. Moreover, there are also great sheet masks to improve your look and health. A new, futuristic type of makeup artist is here! There are AI, makeup artists, with printer scanners that scan your face for light and dark spots.
A millenial mom (of two boys) who has passion in makeup and motherhood in between.