Johnson's Launches the Gentlest Range of Baby Products EVER
Baby Essentials - Parenthood & Family

Johnson’s Relaunches the Gentlest Range of Baby Products EVER

One of our trusted brands – Johnson’s has re-set baby care standards with its revamped range now having 50% lesser ingredients, with no parabens, phthalates, dyes, sulfates, petroleum ingredients, and fragrance allergens. The new products now have 90% naturally derived ingredients that have all been purposefully chosen and have undergone a rigorous 5-step safety assurance process, promising parents greater peace of mind.

johnsons new products
The New Johnson’s Best Ultra Light Hypoallergenic Care

Johnson’s introduces the all-new CottonTouch – is the first and only product line especially designed for newborn sensitive skin made to nurture the baby’s skin microbiome and to maximize touch and engagement during baby care routine.

Purposeful ingredient choice

Johnson’s carefully considered every single ingredient and rejected over 400 ingredients during the reformulation. They have been cut in half, with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil.

johnsons new products
Gentle for Newborns (0-12 months)

Fragrance designed with mom and baby in mind

Johnson’s has not only retained the iconic scents for which their classic products are known. But designed to maximize bonding moments between parent and baby. And the fragrance is now formulated to be free of allergens, exceeding International Fragrance Association and RIFM global standards.

Parent and environment-friendly packaging

Bottles are now equipped with pumps designed for easier and one-handed use for parents. Also developed using a patented system that allows the products to be biodegradable and non-toxic.

johnsons new products
Gentle for Growing Baby and Mom (1-3 years)

Products designed for every age and stage in a baby’s life

The new products are specially designed to address the special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents.

johnsons new products
Gentle for Active Kids (3 years and up)

To know more about the Johson’s range, visit and their Facebook!

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