Liese Creamy Bubble Hair Color now available in Watsons

Two words can often describe today’s Filipina: stylish and career-oriented.

While both are not mutually exclusive, they do have a tendency to work against each other at times. Oftentimes, they have to work hard in fixing their schedules in order to meet professional and personal goals and deadlines. A great example would be the hassle of having to go to a salon to get their hair colored when they could be using that time to finish work requirements or do something more fun with family and friends.

With hair so closely ingrained in one’s identity these days, everything that has to do with it—from its simple day-to-day care to coloring to styling—is now part of every Filipinas’ daily routine. This is how do-it-yourself hair coloring kits have become popular. The problem now is finding the right kind that will give the user salon-style results.

Liese Creamy Bubble Hair Color (BHC), Japan’s no.1 hair color brand, has partnered with Watsons Philippines and So Much Beauty stores to change how Filipinas color their hair at home.


Color your hair with some bubbly

Liese Creamy BHC sets itself apart with its unique formula that leaves long-lasting effects through a hassle-free process.

With its advanced foam technology, Liese offers Filipinas an easier alternative that still results in even and vibrant colored hair in just three easy steps: (1) Mix the formula in the bottle with the foamer cap, (2) Massage the solution into the hair, and (3) Rinse the solution off after 30 minutes. Plus, Liese Creamy BHC offers six color variants, namely Rose Tea Brown; Raspberry Brown; chestnut Brown; Milk Tea Brown; Milky Beige; and Marshmallow Brown, that Filipinas can choose from.   

Now, Filipinas can skip the long hours at the salon and avoid its expensive costs by just grabbing a box of Liese Creamy BHC and allotting half an hour at home for some good old DIY hair coloring. 

Bringing vibrancy to Filipinas’ homes

As Filipinas continue to find ways to express their individuality, Vibelle—Liese Creamy BHC’s official Filipino distributor—will do its part in helping them achieve this noble goal. By bringing over this revolutionary Japanese brand to the country, the company is slowly changing how Filipinas view and practice beauty regimes.

Sharing some highlights during the launch event:
The event was hosted by Ms. Nina Ricci Alagao
Demonstrated the easy steps on how to prepare the coloring kit
Makeup Artist Dane Ciruela shared some hair care tips.
Models rockin’ on their new hair color using Liese Creamy Bubble Hair Color; Hairstyle by Dane Ciruela
Grab your own Liese Creamy BHC in selected So Much Beauty and Watsons outlets.
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