fashion - shopping

Girls & boys wear confidence by wearing the latest Japan trends [Swag Junior]

Times are changing. Gone are the days when kids gave the reins of their fashion choices to their parents because this generation is all about celebrating individuality through style. 

Swag Junior empowers kids to be more confident by giving them the freedom to express themselves through outfits with an attitude.

Swag Junior is a fashion streetwear brand for the coolest kids in town. Designed to be a contemporary yet comfortable alternative to typical children’s fashion, Swag Junior’s collections are inspired by one of the world’s most distinct fashion meccas, Japan. Fashion savvy moms have reason to celebrate because Swag Junior has brought their one-of-a-kind aesthetic to Manila.



If you’re looking for fun, cutting-edge, and trending styles, then without a doubt, Swag Junior was made for you.

Think bomber jackets, graphic tees, jumpers, ripped denim, and more. Swag Junior’s pieces are sure to make every kid’s outfit on point. With Swag Junior, moms and kids can count on both quality and comfort. Because each piece is tailored using top of the line machines and the best fabrics. Kids will be kids after all. And there’s no denying that Swag Junior’s apparel is made or kids who strive to be on the go without foregoing their personal style.
With Swag Junior, you don’t just feel cool—you become it because cool kids wear Swag. If you’re on the hunt for trendy and affordable ensembles for your fashion-forward kids, visit selected SM Stores.

Sharing some highlights during the #SwagJRLaunch happened last October 19 at One Shangri-la Place.





[Please watch in HD]



A photo posted by Beauty & Mommy Blogger (@mommy_rockininstyle_blog) on

SwagJunior Boys (Ages 5 to 12) can be found at the following The SM Store branches:

Megamall, San Lazaro, Bicutan, Iloilo, Cebu, Las Piñas, Harrison, Lucena, and Southmall. SwagJunior Girls (Ages 5-12) can be found at Bicutan, Iloilo, Lucena, Harrison, Bacolod, Las Pinas, Southmall.
Swag Junior Infants/Toddlers (Ages 1 to 4) can be found at Bacoor, Cebu SRP, Megamall. Makati, North Edsa, Pampanga, and Tarlac.
For more information, LIKE Swag Junior on Facebook and FOLLOW @swagjuniorph on Instagram.
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