In a recent survey on malodors, the top 10 tough malodors on clothes are vehicle exhaust, cigarette smoke, smoke from burning garbage. Sweat and body odor, wet socks, kulob, fried fish, barbecue, garlic, and onions.
And what’s the best way to put the new Downy to the test? A malodor challenge!
Well, to our surprise, the aprons were as fresh and clean as ever – effectively demonstrating the effective malodor removal and freshening benefit of Downy’s best ever formula!
“In Filipinos’ daily lives, they normally face situations or activities resulting in unnoticed bad odors such as body odor, sweat, food smell, smoke, and vehicle exhaust stuck on their clothes.
Downy extensively understands our consumers’ concerns and need for a fresh scent on their family’s clothes, so we are really delighted to provide them with the best ever formulation of Downy that can help them fight against malodors on their fabrics,” said Louie Morante, Regional Brand Communications Manager for Procter & Gamble ASEAN.
Downy’s innovative product formulation is also complemented with modern and colorful product packaging for all five fragrances – Sunrise Fresh (for quick drying, even indoors), Antibac (to keep germs away for the whole family), Garden Bloom (for wonderful floral freshness), Single Rinse (for quick rinsing with less water), and Baby Gentle (for the safety of sensitive baby skin).
Boom boom everyday malodors and power up with freshness with the best ever formula from Downy – now available in supermarkets nationwide.
More information can be found on www.facebook/downyphilippines or follow the conversation online with the #DownyBoomBoomPow hashtag.
A millenial mom (of two boys) who has passion in makeup and motherhood in between.