Whenever I ran out of gift ideas, I always tend to go to Tickles.
It’s one of my favorite go-to shops with a wide collection of cute and quirky stuff! Who wouldn’t love to receive such things? It is absolutely a breath of fresh air from the usual gifts we received. With that being said, I am very pleased that Tickles has opened its new flagship store in the north at SM North EDSA. Woohoo, another happy store to visit!
Nostalgia is big these days. From throwback hashtags and 80s-inspired shows, we like looking back to a time when life seemed simpler. Happier. In line with this, the idea for the rebranding came up when the team realized they piqued the interest of a new market. The millennials.
“We wanted to re-image the store to cater to the current generation without losing the nostalgia factor for our core market,” says the Tickles Team.
“There are three generations now that shop here. But you don’t usually want to shop where your mom shops, right?” they add. “So our challenge when designing the store was that it would appeal to all generations.” The bigger, better-rebranded Tickles debuted its new retro European circus theme at its first flagship store in SM Megamall which opened in September 2016.
All the new Tickles branches now carry the circus theme (Power Plant Mall, TriNoma, UP Town Center). While the rest of the stores will soon be updated. Inside the stores, the merchandise is more focused and curated. Every corner of the store is highly-detailed and “Instagrammable.” they add, “There are some things the kids won’t get, there are some things the moms or dads won’t get. But some things are universal: laughter, happiness, things that make you smile.”
At the heart of everything they source or create for Tickles is the mission to bring “Happiness All Year Round.” In a market where nothing stays original for long, the team’s challenge is to tickle the fancy of their customers before anyone else.
|This hotdog looks tasty! Yumyum!
Tickles is located at Glorietta 4, Greenbelt 1, Power Plant Mall, SM Megamall A, SM North Edsa, Trinoma, UP Town Center, and other leading malls. Follow @tickles_PH on Twitter and Instagram, or visit Tickles_ph on Facebook.
|Happy Shopping loves!
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