Anemia refers to a decreased number of circulating red blood cells and it is the most common disorder in the general population. When one suffers from anemia, he or she gets tired easily from working, feels dizzy for no reason, and is generally overcome by fatigue.
Sangobion IRON+ (Ferrous Gluconate+Vitamins & Minerals) has always been serious about fighting iron deficiency anemia. To accomplish this, Sangobion is launching a new campaign, Sulong Dugong Pinoy.
The media launch featured speakers from the University of Sto. Tomas Hospital’s Department of Obstetrics and Gynecology chairman, Dr. Corazon Zaida N. Gamilla, who discussed things about anemia and the importance of a healthy blood.
Also present was Dr. Christie Monina Nalupta – Director of the Philippine Red Cross – National Blood Services, who graced the event to support Sangobion’s vision of a healthy blood nation.
Ming Arroyo-Cunanan, Marketing Director of Merck (makers of Sangobion IRON+), shared the brand’s relevance and big plans.
“We have been helping men and women from across the country fight anemia with Sangobion, and I’m happy to say that we’ve been successful. That’s why we think that now is the time to start elevating the brand’s purpose. It’s more than just treating anemia, it’s about maintaining healthy blood to empower every Filipino. Our vision is a blood-healthy Philippines.” Cunanan said of Sangobion’s plans this year.
The launch’s biggest guest was none other than singer Sarah Geronimo, who has been part of the Sangobion family for two years now. A teaser for the new Sangobion TVC was also screened for the first time to a public audience, which got everyone even more excited.
Sangobion Sulong Dugong Pinoy Blood Health Event is on April 8, 2017 at SM MOA Music Hall. For more information, visit http://bit.ly/SDPEvent.
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