A new concept clothing store – F Boutique, is now ready to cater individuals who want to stand out from the crowd of mass produced staples and indulge in a little something extra special. Owned by ChiChi Atienza-Valdepenas and Fredd Alba, their love for fashion and styling have led them to embark on this refreshing new start-up business in the fashion world.
ChiChi is not new to the fashion world. While dabbling in showbiz during her teens, she discovered her love for clothes, which eventually became more than just a hobby for her. She opened her first home and fashion store Nullah after college. Her business grew from one to five outlets in only a span of three years, boasting of a celebrity clientele following to her personally curated items from around the world. A mother of three, she understands the practical demands of women from different experiences, style, taste and travels in designing and producing ready to wear ensembles featuring unique appliques in limited quantities.
Fredd is a veteran designer who has been around since 1989 and also a member of prestigious Designers League of the Philippines. He has consistently garnered acclaim for gowns designed for many celebrities, socialites and beauty pageants. After taking a much-needed leave from the fashion world, he is back in full form and ready to create new clothes to make our every special occasion even more special by helping us to create our dream fashion ideas into a reality.
The collaboration of this dynamic duo mixes classic, contemporary and current designs. Each brings a different dimension of personality, style, taste, and experience to their venture. They both believe that everyone has to have something special in their closet that’s just theirs. Retail pieces start at Php1300, while simple made to order gowns start at Php8000.
129 St. Ignatius St. Katipunan Ave. Quezon City
Facebook: F Boutique Whiteplains
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