In a recent survey on malodors, the top 10 tough malodors on clothes are vehicle exhaust, cigarette smoke, smoke from burning garbage, sweat and body odor, wet socks, kulob, fried fish, barbecue, garlic, and onions. Upping its ante in the market, the newest technology from Downy softener contains the breakthrough Malodor Removal Technology which does not just “mask” malodor with aromatic ingredients, but effectively eliminates tough malodors completely. This prevents the odor-causing material from being released again. The Perfume Micro Capsules, which are spread and embedded in the fabric while washing, will help bring back the refreshing fragrance on clothes. The Malodor Removal Technology and the Perfume Micro Capsules harmoniously work together to help neutralize all tough smells and create longer lasting fragrant smells on clothes every time the fabrics are rubbed.
And what’s the best way to put the new Downy to the test? A malodor challenge!
Last August 24, 2016, Downy organized a ‘malodor challenge’ hosted by Bianca Gonzales-Intal among selected mommy celebrities and media by holding a cooking demonstration event with Chef JP Anglo as it introduces its best formulation in fabric softener which helps fight against 10 tough smells on clothes for longer lasting freshness. Dubbed #DownyBoomBoomPow, the campaign invites people to identify the tough malodors they face in their daily routines and prove that the newest Downy innovation is the solution to these dilemmas.
Before the event, we were given an apron to wear during the cooking demonstration, which unbeknownst to us were pre-washed with the latest Downy fabric softener. Chef JP with celebrity mommies Pia Guanio-Mago, Camille Prats, Kelly Misa and Patty Laurel prepared an everyday Pinoy dish which emits strong odors such as Grilled Bangus with Talangka & Burong wrapped in Banana Leaves intended to really put Downy to the malodor challenge. After the cooking demonstration, we were asked to smell our aprons for any tough smells which might have stuck to it such as food smell and smoke. Well, to our surprise, the aprons were as fresh and clean as ever – effectively demonstrating the effective malodor removal and freshening benefit of Downy’s best ever formula!
Apart from creating special menus for the event, they also shared personal experiences and useful tips on how to get rid unpleasant odors that stuck to our clothes.
“In Filipinos’ daily lives, they normally face situations or activities resulting to unnoticed bad odors such as body odor, sweat, food smell, smoke, and vehicle exhaust stuck on their clothes. Downy extensively understands our consumers’ concerns and need for a fresh scent on their family’s clothes, so we are really delighted to provide them with the best ever formulation of Downy that can help them fight against malodors on their fabrics,” said Louie Morante, Regional Brand Communications Manager for Procter & Gamble ASEAN.
Downy’s innovative product formulation is also complemented with modern and colorful product packaging for all five fragrances – Sunrise Fresh (for quick drying, even indoors), Antibac (to keep germs away for the whole family), Garden Bloom (for wonderful floral freshness), Single Rinse (for quick rinsing with less water), and Baby Gentle (for the safety of sensitive baby skin).
Boom boom everyday malodors and power up with freshness with the best ever formula from Downy – now available in supermarkets nationwide. More information can be found on www.facebook/downyphilippines or follow the conversation online with the #DownyBoomBoomPow hashtag.
And that’s me doing the #DownyBoomBoomPow Dance. 🙂
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